The challenge
Undaria pinnatifida reached Golfo Nuevo in a ship's ballast water in 1992. ALGÜNA harvests it by hand and sells it as food. The brand had to explain something hard — an invasive seaweed you can eat — and sell a product with an origin, a batch and traceability.
What we did
The whole platform, from design to deploy: shop, archive, recipes, a guide, blog and story, in Spanish and English. Every product carries its number and batch; the footer publishes how each sale is split.
Two more pieces we made live inside it: LASTRE, a real-time film, and the meter, which turns each purchase into seabed with light.
We're now developing the brand's creative strategy.